We believe in a world where beauty is accessible, effortless and fun for all. We do that through our innovative, sustainable products and a deep dedication to creating and delivering exactly what you—our customer—wants most.

We started with nothing more than an idea, some inspiration, and a lot of sleepless nights. Today, we are one of the fastest-growing companies in the world and are entering new markets and channels daily. Why? Because we deeply care about our mission. And just like you, we appreciate the best quality beauty products and looking our best—so we can feel our best.